Step 1: Pre-Startup Analysis Part 2 – Two More Questions…

by admin on July 26, 2012

Start a cleaning business

Question 3: How Do You Feel About Taking Phone Calls, Doing (Non Aggressive) Marketing, And Doing Your Own Accounting?

Here’s another big point.

Many new business owners make the mistake of thinking “I can clean fantastically, I could run this business no worries!”…

But they forget that running this business… running ANY business is about much more than just your “operations” (the cleaning itself).

When you picture your day to day life, how do you feel about fielding phone calls from customers/having to talk to strangers? How do you feel about doing your own accounting? (it’s easy like most of this business… you only have to learn how)… how do you feel about making advertisements or doing small things to “sell” people on your business?

Maybe it’s nothing to you, maybe one or more of things make you uncomfortable. Either way, you need to know before getting into this, because they will all become a part of your life, and it will be hard for you to be successful if you aren’t comfortable with them.

NOTE: This has nothing to do with your ABILITY. I don’t care if right now you don’t know how to do marketing, or don’t know how to do accounting… that’s not what I’m asking. You CAN learn those things, and you WILL… and they’re all easy…

I care about how you feel about them? If the thought of sitting down adding up your expenses and totalling your receipts makes you want to shoot yourself… you have to be aware of that, and plan in your efforts to avoid that. Ditto for ill feeling towards anything described above.

Question 4: What Is The Market For Cleaning Like In Your Local Area?

This is a tricky one to answer…

Cleaning BusinessDo you live in a built up area?

First, if you live in a city, or a populated area, of a first world country, chances are, you can tick this box and move on.

People pay for cleaning services pretty much everywhere. USA, UK, Europe, Canada, Australia, South Africa… you’re fine. Your challenge won’t be finding customers for your business, it will be finding out how to make YOUR cleaning service, the one that the already existing customers want to choose. More on that later.

But for now note that, the more cleaning businesses you see, or know of in your area, the better. Don’t worry about the competition. It means there is big demand, and the truth almost everywhere is that… most cleaning businesses kind of suck. They aren’t good at marketing, they aren’t good at maximizing customer value, and they aren’t good at retention (things you’ll learn about later). You can beat them by being better, and it takes very little effort when you know how.

Do you live in a quieter area?

Where you have to pay more attention is if you live in a smaller area. You need to get some idea of the number of people currently looking for, or paying for cleaning services in your area.

One way to do that (and there are many, none of which are foolproof, and many should be used in combination) is to check out your local newspapers, local bulletin boards, local magazines, to see if there are many advertisements for cleaners.

As a general rule, if people have cleaning businesses currently, and have done for a while, it’s because they have clients and they’re making money. If you see a lot of cleaning businesses, there is enough demand to keep them all in business, and you can start to be happy that the business will work in your area.

TIP: The next thing you can do is call some of the ads you find. You might not find this enjoyable (or ethical, this one is optional) but you can call up and book a cleaning with one of them. Get chatting and find out how long they’ve been in business for, maybe how many places they clean, and you can use this information as an insight into the local market.

Do this for a few people in your area and you’ll have yourself some increasingly solid market research.

If you’ve been through the two questions on this page and answered in the affirmative…

CONGRATULATIONS! You know more about the cleaning business than a lot of people in it. You have all the information you need and you’re ready to get started. Not only that, you can be confident that you’ve overcome many of the biggest obstacles BEFORE YOU EVEN STARTED.

This is a big deal, and you’ll see just how big down the track.

For now, you can move on to the next step… Creating A Business Plan

Click Here For Step 2: Establishing Your Cleaning Business Goals

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